
If you’re like me, that increasingly familiar orange RSS logo stands for Really Super Scary! But I have conquered my fear and you can too. {For you younger 20-somethings ~ OK, 30-somethings ~ who already know Web 2.0 like you know how to breathe, please just skip this post instead of mocking the rest of us and subscribe to the Salutations RSS feed!}
Now, I have always considered myself fairly technologically advanced. I taught myself every software application I know (including Adobe InDesign, and that’s saying something!). I am a firm believer in using technology to make my business more efficient. I recently launched my online store, worked with my web designers to redesign my website, I’m blogging, I joined Facebook (yes, I was forced to create a personal account when I wanted to publish a Salutations Facebook page and now I’m hooked), and I joined LinkedIn. But, when I found out that my mother had a Facebook account before I did, I decided it was time to broaden my horizons even further.
Here is what you need to know to get started. RSS stands for Really Simple Syndication and is basically a standardized format for delivering regularly changing web content from news-related sites and blogs. {You can read a more in-depth explanation here on Wikipedia.} By subscribing to an RSS feed, you are able to stay current on the latest information from your favorite sites without having to visit each site separately. And, you reduce the clutter in your inbox by not having to subscribe to email newsletters.
You can subscribe to your favorite news feeds or blogs in several ways. You can add the feeds to your web browser’s start page (I use iGoogle and I love it) or you can download a free RSS reader (like Google Reader). Click here for an article on the best RSS newsreaders to choose one that you like.
So, give it a try and start your first subscription with Salutations’ blog! See that little orange, no longer scary, button on the right side of this page? Go ahead and click on it . . . you can do it!