Paper Trends: The Fold

Whether it is the added space or the interactive characteristics offered by folded stationery, lately our brides are thinking beyond the flat invitation. Folded, gatefold and Z cards are all the rage in stationery right now and we are smitten with this 3D trend!

{Image above and two below ~ back to front, left to right: tallest stationery at back by MaeMae Paperie; pink aviators and blue luggage inserts by Mr. Boddington’s Studio; small center ecru save the date by William Arthur; front gray/yellow and blue/gold save the dates by Dauphine Press}

While folded invitations have a long tradition in wedding stationery, the trend of using folded stationery for accommodation inserts, wedding programs and save the dates is at a high right now. And we love that there are so many options in letterpress, thermography, and flat printing, which helps this trend cross all needs and budgets!

Functionally, you can’t beat folded event stationery  ~ so many places to include details for your event. But we are particularly taken by the design opportunity that folded stationery provides ~ so many places for motifs and fonts and colors!

The fold trend is so big right now that it’s showing up in the most unlikely places {think cakes and even dresses}!

{Above image ~ top to bottom, left to right: Harlow dress by Vera Wang; party photographed by Corey Sanders from COCOCOZY; tissue garland from Caramelos Artful Supplies on Etsy; cake by Sweet and Saucy Shop photographed by Ryan Ray Photography from Wedding Chicks}

Related posts: